How to find a niche for your blog (with thanks to Charly Lester)


Do you know what your blog’s really about? If you don’t, why would anyone else?

So it started like this. I’m 40-something, with kids and a career. I wanted to connect with like-minded parents who were struggling not with newborns or nappies but with working, socialising and trying to maintain an interesting life, while also being a decent parent. I never know what to cook or how to get them to eat vegetables. What they should wear to World Book Day or what clothes look good on me. I wanted advice and to feel there were other people out there like me.

Then two things happened.

  1. I went on a Guardian Masterclass about blogging with the awesome Charly Lester (@30dates). She gave us loads of advice, which I’ll delve into later but the most important was finding a niche. It needs to be just that – small enough to be cohesive but large enough to have followers. Suddenly a blog for mums over 40 seemed a bit vague.
  2. I did some research and found that there are loads of great blogs out there – many doing what I would aspire to such as Selfish Mother and The Pool. Plus there’s such a great supportive parenting network already that it feels like I’m a little late to the game.

BUT the advice from those in the know seems to be play about and see what works. See what you enjoy writing and what gets decent hits. So I’ve been playing around, posting some blogs, and uploading to Instagram and two things struck me.

  1. I’m actually more interested in the nuts and bolts of finding a work/life balance than how-tos of parenting. I’m fascinated about how mums leave the 9-5 and earn money from blogging, making things, training, consulting. How people have flexible and rewarding lives seeing their kids and also earning a decent salary.
  2. I don’t have any answers. I also don’t have an Instagrammable life.

SO I have decided to make some changes.

  1. I am changing the focus of my blog to work/life balance for parents. How parents make it work – is it REALLY possible to work around school hours, to have holidays off? How do we all manage working and looking after our kids. Does anyone earn enough from blogging or a portfolio career?
  2. I am launching an Instagram challenge (especially for all you bloggers). I want to see pictures of your gorrgeous desks, offices, studies, studios – wherever you work. Upload to Instagram and tag #byebye925 and join my curated account. And relieve me from posting bad pictures of flowers and coffee. Other people do it so much better than me.

Do let me know what you think. How did you choose your niche? Is it successful? And if you’d like to join me – then send me your stories – I’ll be running a series of case studies and advice about working from home and portfolio careers from those people who have done it. Get in touch below – I’d love to feature you! Of course it may change again but at the moment watch this space…




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